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SHARED OWNERSHIP

BUY YOUR DREAM PROPERTY IN STAGES

Shared ownership offers an accessible route to homeownership for those looking to take their first step onto the property ladder. With this scheme, you purchase between 10% and 75% of a property while paying rent on the remaining portion.

The financial structure is designed to be manageable - you only need a 5% deposit of your purchased share, with a mortgage covering the remainder of your share. The rent on the portion you do not own is subsidised, helping to keep your monthly outgoings more affordable.

You have the option to increase your ownership through a process called 'staircasing', eventually allowing you to own 100% of your property.

As a shared owner, you take on the responsibilities of a homeowner, including repairs and maintenance. However, you also gain the freedom to personalise your property, from repainting and redecorating to renovating your kitchen to suit your taste.

 

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SHARED OWNERSHIP SALES & MARKETING

Our specialist Affordable Housing team brings extensive experience in integrated marketing campaigns within the affordable sector, and we are dedicated to delivering effective results every time.

Regardless of development size, we create in-depth marketing campaigns that drive high levels of prospective buyers to your schemes and generate strong returns.

All new homes campaigns are created by our in-house team of new homes marketing experts. Our marketing services include:

  • Integrated marketing campaigns and specialist marketing support.
  • Brand development, including logo design, colour palette and typography.
  • Marketing materials such as brochures, signage and media advertising.
  • Digital marketing, social media and email campaigns.
  • Photography and CGI production, including aerial, drone, fly-throughs and animated graphics.

To find out how our New Homes, Affordable Housing, and Shared Ownership teams can help you, contact a member of your local branch today.